Tag Archives: Roi

hitbox, YouTube Partnership: What Do RPM, CPM, & eCPM Mean?

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When partnering with YouTube and hitbox to monetize your gaming content with ads, you’ll run across various terms used to describe the money-to-traffic ratio. These terms generally include the likes of “RPM,” “CPM,” “eCPM,” and a few others, like “CPC, “CTR“, and “ROI“. This can be confusing when just getting started, and it’s hard to know which initial is the most important to monitor. Ok, so let’s quickly define each term, then go into more depth.

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